Air India - The Virgin Airways Saga
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR019 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
ThemesJoint ventures strategic alliances |
| Case Length |
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8 Pages |
| Period |
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1999 to 2001 |
| Pub. Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Air India, Virgin Airways |
| Industry |
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Airlines & Aviation |
| Countries |
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India |
Abstract:
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The case deals with the code sharing agreement between Air India and Virgin Airways, the second biggest airlines in UK after British Airways. The arrangement was considered to be a significant development for the ailing Air India. Under the arrangement, Virgin Airways was to fly three flights a week on the Delhi-London route. In July 2000, Virgin Airways started off with two flights a week. It was to start the third flight from October 2000. However, until late 2001, Virgin Airways was not allowed to fly a third flight. With the global aviation downturn in 2001, Virgin Airways was finding it difficult to sustain itself with two flights a week. It threatened to exit from India, if it was not allowed to fly the third flight.
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Issues:
» Code sharing agreement between Air India and Virgin Airways, disagreement between Air India and Virgin airways regarding third flight of Virgin Airways
Contents:
Keywords:
Code sharing agreement, Air India, Virgin Airways, UK , British Airways, fly three flights, week, Delhi-London route., July 2000, third flight, October 2000, 2001,global aviation downturn
Air India - The Virgin Airways Saga
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